HOW DO YOU MAKE A 70’S CULT FASHION STATEMENT MODERN AGAIN?
Since it’s launch, 70’s inspired shoe-brand Swedish Hasbeens has eveloped a cult-like following for its collection of signature wooden-sole clogs, handbags and belts. The brand re-creates vintage styles with a modern sensibility, securing loyal celebrity fans including Sarah Jessica Parker, Olivia Wilde, and Scarlett Johanssen.
Based in Stockholm, Swedish Hasbeens remains dedicated to sustainable practices, all while promoting the brand’s DNA – “Better Shoes for a Better World.“
With the style-blogger being the new it-girl of the media industry, Swedish Habseens turned to EightSixtySouth to lay the foundation for an integrated influencer program. EightSixtySouth saw that looking to fashion’s newest established tastemakers to style this on-trend product was the next step in elevating the brand’s social awareness.
With a strategic gifting and events program, EightSixtySouth developed an on-brand and on-target outreach plan that placed Hasbeens in the hands of Instagram’s most followed.
Working hand-in-hand with these established it-girls, EightSixtySouth shared the Swedish Hasbeens brand and concept with the likes of Leandra Medine (Man Repeller), Natalie Suarez (Natalie Off Duty), and Keiko Lynn. Meanwhile, strategic partnerships helped elevate the brand beyond just these social platforms including a shop-inshop in the heart of Manhattan, hosted by Christina Caradona of Trop Rouge. The partnership garnered 8.77 million media impressions,183,000 Instagram impressions, and was voted by Stylecaster as one of the “Best Blogger Collaborations of the Year.”