manɪˈfɛstəʊ / noun
1. a public declaration of beliefs, policies and aims of an organization
WHY ARE WE DOING THIS?
Storytelling begins with being aware of the process. A process that transforms essence and vision into something greater than the parts. And doing so with an eye for authenticity and innovation while eliminating anything not essential to the method. If the answer isn’t immediately clear, isn’t clear to you, or simply doesn’t exist, you can’t tell the story. Stop.
With every project, aim to leave the world better than you found it.
OPEN YOUR EYES
Document the things around you. Inspiration might come at your sec ond, third, or fourth glance.
The prerequisite for growth: An openness to experience events and the willingness to be changed by them.
Good is a known quantity. Good is what we all agree on.
If process drives the end product, we may not know where we’re going, but we know where we want to be.
Forget what you know. Spend time thinking alone without distractions.
Own your mistakes and learn from them.
ASK STUPID QUESTIONS
Children learn faster because they ask “dumb” questions. Growth and innovation are fueled by desire and innocence.
START BEFORE YOU’RE READY
Starting is the hardest part and doesn’t get easier with preparedness. Just begin.
The wrong answer is often the right answer in search of a different question. Collect wrong answers as part of the process.
Take moments to breathe, and surprising opportunities may present themselves.
Every memory is something new, a partial construct different from its source, and, as such, a potential for growth and innovation itself.
Love for what we do is the basis of all real value creation.
INTENTIONALLY LEFT BLANK. ALLOW SPACE FOR THE IDEAS YOU HAVEN’T HAD YET, AND FOR THE IDEAS OF OTHERS.
Obsession can often help you move through the threshold between thinking and creating.
24 / 7 / 365
When you are a storyteller, you are one 24/7/365. Always noticing, always observing, always creating, even if only in your head.
Discomfort makes you reexamine what you think you know and how you think things should work.
Now go on, create, and tell your story.