CAN A HOME-TV SHOPPING BRAND BECOME RELEVANT BEYOND THE SCREEN?
Skinn Cosmetics, a successful anti-aging skincare and cosmetics line, had established itself as the go-to brand on multiple televised home-shopping networks.
The brand was at the forefront of ingredient technology and product development, and continued to attract customers and build a loyal following each year.
Yet despite being in over 100,000 homes, Skinn Cosmetics had yet to tap into the younger influencer and editorial market, and had not been recognized by press outside of the home-televised shopping platform.
Skinn turned to EightSixtySouth to develop an innovative press and influencer outreach strategy, distributing the product and brand story into the hands of the media’s most influential. Through a comprehensive plan of brand storytelling, product sampling, and events, EightSixtySouth introduced Skinn to a new & diverse market of editors, bloggers and influencers.
The resulting press recognition in top tier outlets including Allure, Marie Claire and The Today Show helped Skinn reach a new demographic, as well as continue to build credibility with their existing home-TV shopping network customer base.
Meanwhile, strategic social media campaigns and influencer events continue to push the brand into new markets, all while retaining the brand message that Skinn has built over the years.