HOW TO MAKE YOU A FASHION-FORWARD SWIM BRAND ACCESSIBLE TO THE MASSES?
KOPPER & ZINK
Engineered and designed with quality construction and materials in the heart of Australia, Kopper & Zink’s custom prints and fluid finishes create a collection of swimwear that flatters and accentuates the female form. Designer Sally Burgess has redefined edgy sophistication in swimwear, utilizing a mix of bright solids and bold prints, rendered in unique silhouettes.
With an eye for detail and goal to make a splash in the US market, Kopper & Zink turned to EightSixtySouth to handle the North American launch of the fashion-forward swimwear. Understanding the designer’s need for impact and desire to make every woman feel comfortable in her skin, EightSixtySouth executed a comprehensive media and tastemaker outreach program for the collection that would leave its mark in the States.
EightSixtySouth’s work pushed Kopper & Zink into a new level of national recognition and kick started their influencer following. With a strategic gifting program, EightSixtySouth developed an onbrand outreach plan that placed Kopper & Zink in the hands of Instagram’s most followed. Influencers include, Becca Tilley, Kyra Santoro, Jessica Alba, Hailey Baldwin and Gabrielle Grace Epstein.
In addition to landing the suits in the hands of top-tier influencers, Kopper & Zink has been seen in both national and regional publications including SELF, Sports Illustrated Swim, Women’s Health, Health, Cosmo, ELLE and several others.